AI Visibility glossary

The terms used across DikenalAI and its assessment reports, defined once.

AI Visibility
How often, how accurately and in what position AI platforms such as ChatGPT, Gemini, Claude and Google AI Overview mention and recommend a business when people ask relevant questions.
AI Visibility Assessment
Measuring how often and how accurately a business is mentioned, understood, and recommended by AI platforms such as ChatGPT, Gemini, Claude, and Google AI Overview.
AI Readiness Assessment
Checking whether AI can access a business's information and whether that information is clear, complete, and consistent enough for AI to understand. In DikenalAI it combines Technical Analysis and AI Knowledge Analysis.
GEO (Generative Engine Optimization) Assessment
Evaluating how ready a website is to appear in generative AI answers. DikenalAI's AI Visibility Assessment covers this and also tests real customer questions against competitors.
AI Recommendation Readiness
How prepared a business is to be discoverable, understandable, trusted, and recommended by AI platforms. It is the outcome DikenalAI assessments are built to improve, rather than search engine ranking.
Technical Analysis
The DikenalAI tool that checks the technical foundation that helps AI discover and read business information. It answers: can AI access your business information?
AI Knowledge Analysis
The DikenalAI tool that assesses whether business information is clear, complete, consistent, and understandable to AI. It answers: does AI understand your business?
AI Visibility Analysis
The DikenalAI tool that tests real customer questions to see how AI mentions, ranks, recommends, and compares a business with its competitors. It answers: does AI recommend your business?
Share of Voice
How often a business is mentioned in AI answers compared with its competitors, across the customer questions that were tested.
Prompt Rank
Where a business appears in an AI platform's answer to one specific customer question, for example first, third, or not listed at all.
DikenalAI™ Framework
DikenalAI's proprietary framework for measuring and improving how AI platforms discover, understand, trust, and recommend a business. It underpins the DikenalAI AI Visibility Assessment.